Trade Show Information

Plan Ahead: AETA International Trade Show – August 24-27, 2021

Benefits of 2021 Partnership with DMC:

Better Business Opportunities

Whether you’re an exhibitor or a buyer we think Dallas offers the best opportunity to help your business thrive. That’s more important today than ever before. In addition to a convenient location, Dallas Market Center offers a modern facility, support services, and marketplace features that we all need. For exhibitors, that means access to more buyers representing more store types visiting Dallas from the west coast and east coast. It also means solid promotion of the show to a wider range of prospects and dedicated staff to help deliver them, including full-time Dallas associates dedicated to AETA. There are also huge opportunities to leverage their team for creating new business including international. For buyers, that means access to more product categories and opportunities for easy discovery and ordering during AETA events but also during their separate events including Apparel & Accessories shows, Gift & Home shows, Western Markets and WESA shows.

A Safe and Secure Marketplace

We know that the health and safety of all show participants will continue to be a critically important value. Dallas Market Center by action and by design has this covered. They have put in place guidelines that balance good business with good health during uncertain times when everyone is being understandably cautious. They also have a facility that by its very design is welcoming but also spacious, easy to navigate, and has on-site services to make the experience comfortable, safe, and convenient.

Focused On The Buyer

Buyers deserve an event facility and a host dedicated to serving them at every turn. In Dallas, their staff is committed to customer success. Buyers will love the ease and efficiency—registration is swift, transportation to the various floors is plentiful, and they can easily discover exhibits and new products. That’s why more than 80% of customers in Dallas don’t even visit other shows or marketplaces. They are loyal to Dallas and for good reason. Additionally, AETA buyers will pay NO FEES to attend the Dallas Market Center show.


FAQ's for 2021: 

Q: Why is AETA moving to Dallas?

Even in the best of economic conditions, AETA Trade Show attendee traffic has been declining for the last several years. Dallas Market Center has dedicated full time staff to reach out to new and current buyers/retailers. In addition, the weather in Philadelphia was always difficult in January. Also, we strongly believe the Industry is stronger together.

Q: If I’m a buyer, do I have to be a member of AETA?

By registering and attending an AETA market at Dallas Market Center, you automatically receive a complimentary membership.

Q: What’s included in my AETA buyer membership?

  • Meal vouchers at market

  • Automatically entered into a hotel drawing for free travel to the next market

  • Access to the “Western & English @ DMC Market” Newsletter 5 times a year

  • AETA-branded lanyards upon arrival at market

Q: If I’m an exhibitor, do I have to be a member of AETA?

You are automatically a member of AETA when you lease a booth at the AETA International Trade Show at Dallas Market Center. Your membership fees are included in your booth rate.

Q: What is included in the booth rate?

  • Booth rates include complimentary equipment packages (tables, chairs, track lighting and either rolling racks or shelves)

  • Booth rates include meal vouchers for each day of the show

Q: How will the Dallas Market Center choose our booth locations?

Dallas will use the previous AETA floor plan as a guide for this new location.

Q: Is Dallas Market Center union run?

Dallas Market Center is not union. We do not charge drayage and you are able to move in and move out on your own.

Q: Do you offer storage between markets?

Dallas Market Center offers free storage between shows, as long as you leave your lease for the next show, and provide a 30% deposit, which goes towards your booth cost.

Q: What about booths that are stored in Philadelphia?

If your booth is being stored by GES, we will be able to facilitate the transportation to Dallas.

Q: Can you ship your product and booth prior to the show?

Yes, you can ship your booth and product prior to the show and it will be in your booth when you arrive at no additional cost.

Q: Are there height restrictions for your booth?

Yes, there is a height restriction of 8’ on the temporary floors. Nothing in your booth can be taller than 8’.

Q: Are AETA and WESA merging?

No, both organizations will be represented by Dallas Market Center and will work alongside each other in a parallel manner.

Q: Does the WESA show overlap the AETA show?

Yes, the WESA show will run Thursday, August 26th- Sunday, August 29th. The AETA show will run Tuesday, August 24th- Friday, August 27th, in conjunction with our Apparel & Accessories show.

Q: Who should I contact if I have questions?

214-749-5401 | |


Travel for 2021

Let Dallas Market Center do your travel booking to get exclusive rates and discounts. Contact the Travel team at 214-744-7444 or [email protected].

You’ll be pleased to know their campus is 10 minutes from Love Field and 20 minutes from DFW International Airport. A short train ride can conveniently drop you at Dallas Market Center.  

There are more than 10,000 3+ star hotel rooms within a 5-mile radius of market.